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Master in Ai Marketing & Business

The Master in AI Marketing & Business trains future executives, digital marketing specialists, and data-driven professionals capable of identifying market trends through data analysis. In this program, marketing data is applied to the business field and analyzed across various applications: digital marketing, artificial intelligence, growth hacking, MarTech, and more. This dual-degree program awards both the Master’s degree from EBS and the Mastère in AI Marketing & Business from École 89.

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program details

PROGRAM OVERVIEW

The Master in AI Marketing & Business is based on a Level 7 RNCP Grande Ecole Program.

This training program equips you to become a digital marketing expert by mastering data and AI with a business-driven approach.

It offers two diplomas:

  • Master of Science in AI Marketing and Business from Ecole 89
  • Grande Ecole Program from European Business School Paris, conferring a Master’s degree

The program is divided between Ecole 89 campus for the ‘Tech’ focus and EBS Paris campus for the ‘Business’ aspect.

The curriculum is based on four key pillars:

  • Digital Marketing
  • AI and Data Science
  • Business and Management
  • Entrepreneurship and Innovation
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ESSENTIAL REQUIREMENT

    • You have completed a BAC+3 level or equivalent with 180 ECTS.
    • EBS Entrance Exam – application review and interview

EDUCATIONAL TEAM

The Master’s program instructors were selected over a 24-month period. Their team consists of EBS faculty members, as well as specialists and professionals from the École 89 sector.

THE COURSE MODULES

  • AI-Powered Data Analytics
  • Social Media Optimization
  • Python Coding
  • Quantitative Marketing Analysis
  • PowerBI Data Visualization
  • HubSpot CRM Certification

CAREER OPPORTUNITIES

    The goal is to train future managers who will hold senior positions in the MarTech (Marketing-Tech) field as :

    THE TARGETED PROFESSIONS :

    • Business Analyst
    • Digital Project Manager
    • Data Analyst
    • Relationship Marketing & CRM Manager
    • Digital Strategy Manager
    • Traffic Manager
    • AI Expert

Aids & financing

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  • bulbEXCELLENCE SCHOLARSHIPS
  • homeENDOWMENT FUNDS
  • homeEBS FAMILIE SCHOLARSHIPS
  • bookMERIT-BASED GRANTS
finance your studies

Contact

Lucas Abiramia

Lucas Abiramia

Guidance Counselor

+33 (0)6 24 31 63 63

Auriane Beye

Auriane Beye

Admissions Manager

+33 (0)1 59 03 19 02

Admissions

FRANCE

Admission procedure: EBS competitive entrance exam – application and interview Prerequisites :

  • arrowMaster 1: you have validated a BAC+3 level or the equivalent of 180 ECTS

2026-2027 Admissions Exam Schedule

Session Application Deadline Interviews Results Enrollment Deadline
Session 1 / September – October 2026 04/10/2026
08/10/2026
09/10/2026
 12/10/2026 19/10/2026
Session 2 / November 2026 22/11/2026
25/11/2026
26/11/2026
 30/11/2026 07/12/2026
Session 3 / December 2026 – January 2027 13/12/2026 16/12/2026
17/12/2026		 21/12/2026 28/12/2026
Session 4 / January 2027 10/01/2027 13/01/2027
14/01/2027		 18/01/2027 25/01/2027
Session 5 / February 2027 21/02/2027
24/02/2027
25/02/2027
 01/03/2027 08/03/2027
Session 6 / March 2027 21/03/2027 24/03/2027
25/03/2027		 30/03/2027 07/04/2027
Session 7 / April 2027 11/04/2027
14/04/2027
15/04/2027
 19/04/2027 26/04/2027
PARCOURSUP SESSION
Session 8 / May 2027 23/05/2027 26/05/2027
27/05/2027		 31/05/2027 07/06/2027
Session 9 / June 2027 27/06/2027
29/06/2027
30/06/2027
 05/07/2027 12/07/2027
Session 10 / July 2027 17/07/2027
21/07/2027
22/07/2027
 26/07/2027 02/08/2027
Session 11 / September 2027 05/09/2027 08/09/2027
09/09/2027		 13/09/2027 20/09/2027

INTERNATIONAL

ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.

PREREQUISITES :

  • arrowMaster 1: you have validated a BAC+3 level or the equivalent of 180 ECTS

THIS CONCERNS : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.

FRANCE

EBS offers you the opportunity to change your course without losing a year, by joining our staggered intake in January. Master 1 courses are concentrated in one semester of Fast-Track studies. START DATE: January 6, 2025 COURSE END DATE: End of June

ADMISSION CHANNEL: EBS competitive entrance examination – application and interview

Prerequisites :

  • You have a BAC+3 level or the equivalent of 180 ECTS.

2026-2027 Admissions Exam Schedule

Session Application Deadline Interviews Results Enrollment Deadline
Session 1 / September – October 2026 04/10/2026
08/10/2026
09/10/2026
 12/10/2026 19/10/2026
Session 2 / November 2026 22/11/2026
25/11/2026
26/11/2026
 30/11/2026 07/12/2026
Session 3 / December 2026 – January 2027 13/12/2026 16/12/2026
17/12/2026		 21/12/2026 28/12/2026
Session 4 / January 2027 10/01/2027 13/01/2027
14/01/2027		 18/01/2027 25/01/2027
Session 5 / February 2027 21/02/2027
24/02/2027
25/02/2027
 01/03/2027 08/03/2027
Session 6 / March 2027 21/03/2027 24/03/2027
25/03/2027		 30/03/2027 07/04/2027
Session 7 / April 2027 11/04/2027
14/04/2027
15/04/2027
 19/04/2027 26/04/2027
PARCOURSUP SESSION
Session 8 / May 2027 23/05/2027 26/05/2027
27/05/2027		 31/05/2027 07/06/2027
Session 9 / June 2027 27/06/2027
29/06/2027
30/06/2027
 05/07/2027 12/07/2027
Session 10 / July 2027 17/07/2027
21/07/2027
22/07/2027
 26/07/2027 02/08/2027
Session 11 / September 2027 05/09/2027 08/09/2027
09/09/2027		 13/09/2027 20/09/2027

INTERNATIONAL

ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.

Prerequisites :

  • Master 1: you have validated a BAC+3 level or the equivalent of 180 ECTS

THIS CONCERNS : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.

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Master’s Degree – Grande Ecole Program Diploma – State-recognized RNCP Record No. 39481, Level 7, Valid until 31.08.2026. NSF Codes: 313 – Finance, Banking, Insurance, Real Estate, 310 – Multidisciplinary Business and Management, 312 – Business, Sales. Accredited by European Business School and Ministry of Higher Education. 60 ECTS credits awarded per year, totaling 300 ECTS credits upon completion. Competency blocks are interdependent.

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Last updated: 01 October 2026