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MSc IN LUXURY BRAND STRATEGY & SERVICE DESIGN

This 15-month full-time MSc, taught entirely in English (50%) and French (50%), trains brand experience creators capable ofcombining excellence, design, and innovation within the luxury sector. Positioned at the intersection of brand management and service design, the program equips students to conceive responsible, emotionally engaging, and digitally enhanced experiences. Guided by experts from leading luxury houses and design agencies, students learn to craft customer journeys where art, technology, and meaning converge.(Work-study opportunities are available only through the Master Grande École pathway.)

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program details

PROGRAM OVERVIEW

An MSc designed to shape the future leaders of the luxury industry.

The MSc in Luxury Brand & Service Design, a 15-month full-time program taught in English (50%) and French (50%), trains managers capable of designing the luxury experiences of tomorrow in a rapidly evolving industry. Rooted in the Audace 6.0 philosophy, it develops the essential skills required for future careers: strategic creativity, experience design mastery, understanding the expectations of new generations of clients, digital innovation, and sustainability within the luxury sector.

The program explores the leverscurrently reshaping luxury houses and brands: service design, luxury culture, brand storytelling, omnichannel experience, operational excellence, and emerging technologies applied to customer journeys.

Designed as an accelerator for those wishing to buildcareers at the intersection of management, design, and innovation, this MSc prepares students for hybrid roles where brand strategy, customer experience, creation, and innovation converge.

Please note: this MSc is offered as a full-time program. Work-study opportunities are available only through the Master Grande École admissions pathway.

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ESSENTIAL REQUIREMENT

    • You have completed a BAC+3 level or equivalent with 180 ECTS.
    • EBS Entrance Exam – application review and interview

EDUCATIONAL TEAM

The MSc in Luxury Brand & Service Design is taught by a team of EBS faculty–researchers specializing in brand management and experience design, as well as
professionals from leading luxury houses, creative agencies, and innovation studios. The program also benefits from the expertise of Ferrières, an international reference in hospitality and service excellence, providing a unique understanding of the codes, standards, and professions of the luxury industry.

This alliance between academic insight, creative practice, and industry expertise ensuresa program fully aligned with the contemporary expectations of the luxury sector.

THE COURSE MODULES

  • Luxury Brand Identity and Aesthetic Codes
  • Service Design and Customer Journey Mapping
  • Experience Design & Hospitality Excellence
  • Art, Craftsmanship & Innovation
  • Sustainable Luxury & Circular Design
  • Emotion & Sensory Design
  • Retail & Spatial Experience Design
  • Digital Luxury Experiences & AI Personalization
  • Innovation Studio: Co-designing the Future of Luxury
  • Capstone Project / Consulting Mission

CAREER OPPORTUNITIES

    Upon completing the MSc in Luxury Brand & Service Design, graduates gain access to key roles in experience creation within the luxury sector—an industry undergoing profound transformation, where innovation, sustainability, and service excellence have become essential. With a future-focused skillset—experience design, strategic creativity, digital innovation, customer understanding, and mastery of luxury codes—graduates progress quickly into hybrid positions combining management, design, and brand strategy.

    The program also prepares students for emerging roles in luxury, including omnichannel experience, service design, product and journey innovation, augmented retail, as well as cross-functional positions at the heart of brand and maison transformation.

    TARGETED PROFESSIONS:

    • Luxury Experience Designer
    • Service & Hospitality Experience Manager
    • Digital Luxury Experience Specialist (AI, personalization, augmented journeys)
    • Brand Experience Strategist
    • Retail & Spatial Experience Designer (immersive boutiques, phygital environments)
    • Sustainable Luxury Innovation Manager
    • Customer Insight & Emotional Design Analyst
    • Creative Technologist for Luxury Brands (XR, AI, innovative interfaces)

Aids & financing

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  • bulbEXCELLENCE SCHOLARSHIPS
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  • homeEBS FAMILIE SCHOLARSHIPS
  • bookMERIT-BASED GRANTS
finance your studies

Contact

Lucas Abiramia

Lucas Abiramia

Guidance Counselor

+33 (0)6 24 31 63 63

Auriane Beye

Auriane Beye

Admissions Manager

+33 (0)1 59 03 19 02

+33(0)1.59.03.19.09

Our Admissions Team is available Monday to Friday, from 8:00 AM to 9:00 PM.

Admissions

FRANCE

Admission procedure: EBS competitive entrance exam – application and interview Prerequisites :

  • arrowMSc: You have completed a BAC+4 level or equivalent (240 ECTS credits)

2026-2027 Admissions Exam Schedule

Session Application Deadline Interviews Results Enrollment Deadline
Session 1 / September – October 2026 04/10/2026
08/10/2026
09/10/2026
 12/10/2026 19/10/2026
Session 2 / November 2026 22/11/2026
25/11/2026
26/11/2026
 30/11/2026 07/12/2026
Session 3 / December 2026 – January 2027 13/12/2026 16/12/2026
17/12/2026		 21/12/2026 28/12/2026
Session 4 / January 2027 10/01/2027 13/01/2027
14/01/2027		 18/01/2027 25/01/2027
Session 5 / February 2027 21/02/2027
24/02/2027
25/02/2027
 01/03/2027 08/03/2027
Session 6 / March 2027 21/03/2027 24/03/2027
25/03/2027		 30/03/2027 07/04/2027
Session 7 / April 2027 11/04/2027
14/04/2027
15/04/2027
 19/04/2027 26/04/2027
PARCOURSUP SESSION
Session 8 / May 2027 23/05/2027 26/05/2027
27/05/2027		 31/05/2027 07/06/2027
Session 9 / June 2027 27/06/2027
29/06/2027
30/06/2027
 05/07/2027 12/07/2027
Session 10 / July 2027 17/07/2027
21/07/2027
22/07/2027
 26/07/2027 02/08/2027
Session 11 / September 2027 05/09/2027 08/09/2027
09/09/2027		 13/09/2027 20/09/2027

INTERNATIONAL

ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.

PREREQUISITES :

  • arrowMSc: You have completed a BAC+4 level or equivalent (240 ECTS credits)

THIS CONCERNS : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.

FRANCE

EBS offers you the opportunity to change your course without losing a year, by joining our staggered intake in January. Master 1 courses are concentrated in one semester of Fast-Track studies. START DATE: January 6, 2025 COURSE END DATE: End of June

ADMISSION CHANNEL: EBS competitive entrance examination – application and interview

Prerequisites :

  • MSc: You have completed a BAC+4 level or equivalent (240 ECTS credits)

2026-2027 Admissions Exam Schedule

Session Application Deadline Interviews Results Enrollment Deadline
Session 1 / September – October 2026 04/10/2026
08/10/2026
09/10/2026
 12/10/2026 19/10/2026
Session 2 / November 2026 22/11/2026
25/11/2026
26/11/2026
 30/11/2026 07/12/2026
Session 3 / December 2026 – January 2027 13/12/2026 16/12/2026
17/12/2026		 21/12/2026 28/12/2026
Session 4 / January 2027 10/01/2027 13/01/2027
14/01/2027		 18/01/2027 25/01/2027
Session 5 / February 2027 21/02/2027
24/02/2027
25/02/2027
 01/03/2027 08/03/2027
Session 6 / March 2027 21/03/2027 24/03/2027
25/03/2027		 30/03/2027 07/04/2027
Session 7 / April 2027 11/04/2027
14/04/2027
15/04/2027
 19/04/2027 26/04/2027
PARCOURSUP SESSION
Session 8 / May 2027 23/05/2027 26/05/2027
27/05/2027		 31/05/2027 07/06/2027
Session 9 / June 2027 27/06/2027
29/06/2027
30/06/2027
 05/07/2027 12/07/2027
Session 10 / July 2027 17/07/2027
21/07/2027
22/07/2027
 26/07/2027 02/08/2027
Session 11 / September 2027 05/09/2027 08/09/2027
09/09/2027		 13/09/2027 20/09/2027

INTERNATIONAL

ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.

Prerequisites :

  • MSc: You have completed a BAC+4 level or equivalent (240 ECTS credits)

THIS CONCERNS : Foreign candidates and French candidates with an international diploma
CANDIDATURE: You can apply online via our website.

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Master’s Degree – Grande Ecole Program Diploma – State-recognized RNCP Record No. 39481, Level 7, Valid until 31.08.2026. NSF Codes: 313 – Finance, Banking, Insurance, Real Estate, 310 – Multidisciplinary Business and Management, 312 – Business, Sales. Accredited by European Business School and Ministry of Higher Education. 60 ECTS credits awarded per year, totaling 300 ECTS credits upon completion. Competency blocks are interdependent.

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Last updated: 01 October 2026