European Business School Entrepreneurship Week: three days dedicated to student entrepreneurship
This year, European Business School devotes an entire week to entrepreneurship for its bachelor and grande école program students. In 2026, the Entrepreneurship Week took place from March 31 to April 2.
Entrepreneurship is increasingly central to business school education. According to a Bpifrance Le Hub study, 72% of grande école students plan to start or take over a company within ten years of graduating. To meet this aspiration, European Business School has built a dedicated week into its program, structured around three progressive days: Wake Up, Build, Launch.

Day 1 — Wake Up: understanding entrepreneurship from those who live it
The first day opened the week with direct testimonials from entrepreneurs. The format was deliberately different from a lecture: no slides, unfiltered speeches, open questions.
Jérémy Cap led the first keynote on finding a business idea rooted in personal experience. Nicolas Chevalier and Benjamin Zerdoun, co-founders of Layan, then shared their fundraising journey at 26: 2 million euros raised, and the concrete realities that come with it.
Workshops put students in real situations from the first hour: identifying a personal problem, pitching in two minutes, and analysing an admired company without complacency. Speed networking closed the day with seven entrepreneurs rotating every eight minutes.
Day 2 — Build: solving a real problem in two hours
The second day placed students in an operational exercise. Each group of eight received a real problem submitted by a guest speaker, Elina Cohen-Peirano. Two hours to propose a structured solution, then present it directly to the entrepreneur who set the brief.
Nicolas Suchet, a former professional footballer turned entrepreneur, spoke in an intimate format about what a forced career change taught him about himself. An atypical background, consistent with the logic of the week: entrepreneurship does not follow a linear path.
Both the grande école program and the bachelor were represented across the groups, reflecting the cross-disciplinary nature of the entrepreneurial approach at the school.
Day 3 — Launch: pitching in front of a jury
The third day brought the week’s work into a single exercise: The Audacious Pitch. Each group had three minutes to defend a conviction in front of a jury, followed by two minutes of Q&A.
The masterclass led by Rémi Montaz at the start of the day gave students a simple structure: problem, why now, solution, ask. The goal was not to present a finished business plan, but to demonstrate the ability to argue and persuade.
The day closed with a keynote by Harold Parisot on the power of networking, followed by the award ceremony.
Bacchus closes the week
After the announcement of the winners, Bacchus — the school’s oenology association — organised a closing drinks reception to mark the end of the Entrepreneurship Week. This informal moment allowed students to connect with the speakers in a different atmosphere, outside the structured workshop setting.
Student association life is an integral part of the business school experience. At European Business School, it naturally complements pedagogical initiatives such as the Entrepreneurship Week.