Programs
Bachelor Business Development
This Bac+3 accredited program, aligned with the Audace 6.0 initiative, prepares students for the future careers of business development, understood as the ability to transform, structure, and manage projects within any type of organization. Through the Fusion Trail, a shared program across the three schools of the GA Education group (Ferrières, École 89, and European Business School), students develop essential transdisciplinary agility to thrive in evolving environments. They can then progress to one of the 4 offered specializations to further refine their expertise.
CERTIFIED PROGRAM
the program details
program details
Our Admissions Team is available Monday to Friday, from 8:00 AM to 9:00 PM.
Description Du Programme
A Bachelor’s degree designed to develop agile professionals capable of acting, transforming, and managing projects in a rapidly changing world.
The Bachelor in Business Development prepares students to become project developers who can analyze needs, structure solutions, and support organizational transformation with agility.
Aligned with the Audace 6.0 initiative, the program incorporates the Fusion Trail, a shared curriculum across the three schools of the GA Education group — European Business School, École Ferrières, and École 89 — offering a transdisciplinary culture combining business, innovation, hospitality, and deeptech.
The curriculum is built on 100% company-oriented pedagogy. From the 2nd year, students can join the Accelis Alternance Trail, a private work-study program within the 70 companies of the Accelis group, enabling them to acquire operational skills and prepare for the pace of 3rd-year learning.
In the final year, four specializations focused on future-oriented careers are offered:
- Digital Business Development (Sales, Marketing & AI)
- Global Business Development (International Business Development)
- Sustainable Business Development & Transformation (Impact & Social Innovation)
- Human Tech Entrepreneurship (Project Creation and Management)
Through this progressive and immersive pathway, the Bachelor equips professionals with the agility to evolve and actively contribute to the transformations of the future.
Program Pillars
Audace 6.0
A pedagogy oriented toward the jobs of the future, supported by the Fusion Trail (AI, deeptech, enhanced hospitality) and a 100% company-based approach that enables learning through practice and the development of genuine professional agility. 
Accelis Alternance Trail
A private work-study program from the 2nd year within the 70 companies of the Accelis group, providing gradual immersion and real-world training aligned with the 3rd-year learning format. 
Support & Close Guidance
A human-sized school offering personalized support and direct access to faculty teams to guide each student throughout their journey, development, and projects. 
Work-study Program In The Third Year
In the third year, the Bachelor program is offered as an apprenticeship, giving students the opportunity to fully immerse themselves in the professional world. details by year
Right from the 1st year, the Business Development program equips you with operational skills at the crossroads of Business Development and Marketing. It also gives you the opportunity to quickly become a professional thanks to several internships (in France or abroad) and a work-study program in 3rd year.
Acquire fundamental skills in business development!
Choice of 4 Specializations:
- Digital Business Development
- Global Business Development
- Sustainable Business Development & Transformation
- Human Tech Entrepreneurship
further information
408
training hours
8 000€
Bachelor 1 tariff – 2027 – 2028
Choose Your Training Language
Understand your business sector in France and abroad, and open up to the world.
BUSINESS DEVELOPMENT
- Data Analytics
- Digital Marketing & Communication
- Content strategy
- Customer Relationship Management
- Email Marketing
- Digital Toolbox for Business I MarTech & CRM
- Digital Toolbox for Business I Email campaign
- Technology watch and trends
- Ethics and legal aspects of digital marketing
- Inbound Marketing & Growth Marketing
- Mobile Marketing
- Brand Management
- Smarketing and conversation optimization
- Social media marketing
- Online advertising
- SEA and SMO
- Digital Toolbox for Business I Ads
- Digital Toolbox for Business I Community Management & Social Selling
ENHANCED LANGUAGES
- English for Business & Communication
- LV2 optional (e-learning)
SOFT SKILLS
- Communication
PROFESSIONAL & EXPERIENTIAL EXPERIENCES
- Internship in a French or international company (minimum 12 weeks)
- Study Trip Digital & Entrepreneurial | Barcelona (10 days)
further information
408
training hours
8 000 €
Bachelor 2 tariff – 2027 – 2028
Choose Your Training Language
Use your operational skills and become more professional.
BUSINESS DEVELOPMENT
- Commercial Controlling
- Business Intelligence & Market Research
- Event Marketing
- Responsible Brand Content & e-Reputation
- BtoC marketing powered by AI
- HR & Team Management
- Intercultural Management
- Commercial Project Management
- WebDesign, SEO & Copy Editing
- CRM & Database Management
- Sales strategy powered by AI
- Promotion & Advertising 2.0
- Growth Marketing powered by AI
- UX Design & Loyalty
- Networks, Partnerships & Sponsors
- Brand Management
- Management Sales Department
- Commercial negotiation
ENHANCED LANGUAGES
- English for Business & Communication
- Optional LV2 (e-learning)
SOFT SKILLS
- Professional integration workshop
- Business culture seminars
- Training Grand Oral
PROFESSIONAL & EXPERIENTIAL EXPERIENCES
- 12-month sandwich course : 3 weeks on the job / 1 week at school.
further information
440
training hours
8 000 €
Bachelor 3 tariff – 2027 – 2028
Choose Your Training Language
CAREER
Choose the Bachelor's degree in Digital Business Development and become:
This Bachelor prepares students for the jobs of the future ...
Aids & financing
To promote equal opportunities and access to quality education for all, EBS is committed to helping you find the best solution for financing your education. Excellence scholarships, merit-based grants, endowment funds or banking partnerships are just some of the possibilities available to help you build your career with greater peace of mind.
EXCELLENCE SCHOLARSHIPS
ENDOWMENT FUNDS
EBS FAMILIE SCHOLARSHIPS- MERIT-BASED GRANTS
diploma key figures
72%
FINDING A JOB BEFORE GRADUATION
29 000€
AVERAGE EXIT SALARY
36 000€
AVERAGE SALARY 3 YEARS AFTER GRADUATION
Admissions
FRANCE
Admission: EBS competitive entrance exam – file review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.
PREREQUISITES :
You have obtained a French baccalaureate in France or abroad.
2026-2027 Admissions Exam Schedule
| Session | Application Deadline | Interviews | Results | Enrollment Deadline |
|---|---|---|---|---|
| Session 1 / September – October 2026 | 04/10/2026 |
08/10/2026
09/10/2026
|
12/10/2026 | 19/10/2026 |
| Session 2 / November 2026 | 22/11/2026 |
25/11/2026
26/11/2026
|
30/11/2026 | 07/12/2026 |
| Session 3 / December 2026 – January 2027 | 13/12/2026 | 16/12/2026 17/12/2026 |
21/12/2026 | 28/12/2026 |
| Session 4 / January 2027 | 10/01/2027 | 13/01/2027 14/01/2027 |
18/01/2027 | 25/01/2027 |
| Session 5 / February 2027 | 21/02/2027 |
24/02/2027
25/02/2027
|
01/03/2027 | 08/03/2027 |
| Session 6 / March 2027 | 21/03/2027 | 24/03/2027 25/03/2027 |
30/03/2027 | 07/04/2027 |
| Session 7 / April 2027 | 11/04/2027 |
14/04/2027
15/04/2027
|
19/04/2027 | 26/04/2027 |
| PARCOURSUP SESSION | ||||
| Session 8 / May 2027 | 23/05/2027 | 26/05/2027 27/05/2027 |
31/05/2027 | 07/06/2027 |
| Session 9 / June 2027 | 17/06/2027 |
29/06/2027
30/06/2027
|
05/07/2027 | 12/07/2027 |
| Session 10 / July 2027 | 17/07/2027 |
21/07/2027
22/07/2027
|
26/07/2027 | 02/08/2027 |
| Session 11 / September 2027 | 05/09/2027 | 08/09/2027 09/09/2027 |
13/09/2027 | 20/09/2027 |
INTERNATIONAL
ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.
PREREQUISITES :
- 1st year: you have an International Baccalaureate
CANDIDATURE : Foreign candidates and French candidates with an international diploma CANDIDATURE: You can apply online via our website.
APPLICATION DOCUMENTS
– Passport photo
– Identity document
– A copy of all your university diplomas, including the Baccalauréat
– A copy of all your university transcripts, including the Baccalauréat
– Covering letter
– Curriculum Vitae
– Request for test accommodation (optional)
FRANCE
ADMISSION CHANNEL: EBS competitive entrance examination – application and interview
PREREQUISITES :
- 2nd year: you have validated a BAC+1 level or the equivalent of 60 ECTS credits
2026-2027 Admissions Exam Schedule
| Session | Application Deadline | Interviews | Results | Enrollment Deadline |
|---|---|---|---|---|
| Session 1 / September – October 2026 | 04/10/2026 |
08/10/2026
09/10/2026
|
12/10/2026 | 19/10/2026 |
| Session 2 / November 2026 | 22/11/2026 |
25/11/2026
26/11/2026
|
30/11/2026 | 07/12/2026 |
| Session 3 / December 2026 – January 2027 | 13/12/2026 | 16/12/2026 17/12/2026 |
21/12/2026 | 28/12/2026 |
| Session 4 / January 2027 | 10/01/2027 | 13/01/2027 14/01/2027 |
18/01/2027 | 25/01/2027 |
| Session 5 / February 2027 | 21/02/2027 |
24/02/2027
25/02/2027
|
01/03/2027 | 08/03/2027 |
| Session 6 / March 2027 | 21/03/2027 | 24/03/2027 25/03/2027 |
30/03/2027 | 07/04/2027 |
| Session 7 / April 2027 | 11/04/2027 |
14/04/2027
15/04/2027
|
19/04/2027 | 26/04/2027 |
| PARCOURSUP SESSION | ||||
| Session 8 / May 2027 | 23/05/2027 | 26/05/2027 27/05/2027 |
31/05/2027 | 07/06/2027 |
| Session 9 / June 2027 | 17/06/2027 |
29/06/2027
30/06/2027
|
05/07/2027 | 12/07/2027 |
| Session 10 / July 2027 | 17/07/2027 |
21/07/2027
22/07/2027
|
26/07/2027 | 02/08/2027 |
| Session 11 / September 2027 | 05/09/2027 | 08/09/2027 09/09/2027 |
13/09/2027 | 20/09/2027 |
INTERNATIONAL
ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.
PREREQUISITES :
- 2nd year: you have validated a BAC+1 level or the equivalent of 60 ECTS credits
CANDIDATURE : Foreign candidates and French candidates with an international diploma CANDIDATURE: You can apply online via our website.
APPLICATION DOCUMENTS
– Passport photo
– Identity document
– A copy of all your university diplomas, including the Baccalauréat
– A copy of all your university transcripts, including the Baccalauréat
– Covering letter
– Curriculum Vitae
– Request for test accommodation (optional)
Admission to the 3rd year of the Bachelor in Business Development is available for the September 2027 intake only for the Digital Business Development specialization.
FRANCE
ADMISSION CHANNEL: EBS competitive entrance examination – application and interview
PREREQUISITES :
- 3rd-year entry requires validation of a BAC+2 level or the equivalent of 120 ECTS credits.
2026-2027 Admissions Exam Schedule
| Session | Application Deadline | Interviews | Results | Enrollment Deadline |
|---|---|---|---|---|
| Session 1 / September – October 2026 | 04/10/2026 |
08/10/2026
09/10/2026
|
12/10/2026 | 19/10/2026 |
| Session 2 / November 2026 | 22/11/2026 |
25/11/2026
26/11/2026
|
30/11/2026 | 07/12/2026 |
| Session 3 / December 2026 – January 2027 | 13/12/2026 | 16/12/2026 17/12/2026 |
21/12/2026 | 28/12/2026 |
| Session 4 / January 2027 | 10/01/2027 | 13/01/2027 14/01/2027 |
18/01/2027 | 25/01/2027 |
| Session 5 / February 2027 | 21/02/2027 |
24/02/2027
25/02/2027
|
01/03/2027 | 08/03/2027 |
| Session 6 / March 2027 | 21/03/2027 | 24/03/2027 25/03/2027 |
30/03/2027 | 07/04/2027 |
| Session 7 / April 2027 | 11/04/2027 |
14/04/2027
15/04/2027
|
19/04/2027 | 26/04/2027 |
| PARCOURSUP SESSION | ||||
| Session 8 / May 2027 | 23/05/2027 | 26/05/2027 27/05/2027 |
31/05/2027 | 07/06/2027 |
| Session 9 / June 2027 | 17/06/2027 |
29/06/2027
30/06/2027
|
05/07/2027 | 12/07/2027 |
| Session 10 / July 2027 | 17/07/2027 |
21/07/2027
22/07/2027
|
26/07/2027 | 02/08/2027 |
| Session 11 / September 2027 | 05/09/2027 | 08/09/2027 09/09/2027 |
13/09/2027 | 20/09/2027 |
INTERNATIONAL
ADMISSION CHANNEL: International admissions – File review and 30-minute interview. Skills assessed: Oral expression in French and English – Critical thinking – Argumentation – Knowledge of programs and the school.
PREREQUISITES :
- 3rd-year entry requires validation of a BAC+2 level or the equivalent of 120 ECTS credits.
CANDIDATURE : Foreign candidates and French candidates with an international diploma CANDIDATURE: You can apply online via our website.
APPLICATION DOCUMENTS
– Passport photo
– Identity document
– A copy of all your university diplomas, including the Baccalauréat
– A copy of all your university transcripts, including the Baccalauréat
– Covering letter
– Curriculum Vitae
– Request for test accommodation (optional)
A European and international identity deeply rooted in the EBS DNA
CREATE A BETTER TOMORROW
what happens next?
EBS leaves a lasting impression and stays by your side throughout your life. Join a family of over 10,000 alumni.
PROM 1993
Arthur Sadoun
Chairman of the Management Board, Publicis Group
PROM 1985
JACQUES-ANTOINE GRANJON
Founder of Veepee
PROM 1996
Sébastien Missoffe
General Manager, Google France
PROM 2016
Harold Gardas
Chairman and Founder of Köm
PROM 2013
ETIENNE ALCOUFFE
Chairman and Founder of Junto
PROM 2014
Damien Morin
Chairman and Founder mobile.club
PROM 2014
Eléonore VALEANU
Founder of The Canopy Tour
PROM 2017
Constance Cotier
Senior Product Marketing Manager Amazon Prime France & Belgium
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